Brand Production Portfolio
JanSport LIfestyle photoshoot Spring 25’
Producer
JanSport's Spring 2025 collection features new pattern print backpacks, showcased through an urban photo campaign across Denver. Our eight-person crew captured a group of Gen Z models and dancers in authentic city settings – from a local music venue and retro arcade to a downtown parking structure, neighborhood coffee shop, public parks, and surrounding urban areas. The campaign will appear across social media and digital & print platforms.
Producer: Brennan Hussey
Photographer: Alejandro Martinez
Wardrobe: Paulina Solski
Creative Direction: Lorien Steele
Art Direction: Jon Laser
Production Assistant: Katie Hiatt
JanSport Venture pack Demo video
Line Producer
To support the launch of their new product, The Venture Pack, we produced a dynamic travel video featuring Lexi, a micro-influencer passionate about budget-friendly travel. The video follows Lexi on an impromptu journey to surprise a friend, setting the stage for her upcoming year of travel during a gap year. Alongside the video, we captured a series of stills to complement the campaign. This production served as both a demo for The Venture Pack and a creative proof of concept for a larger, ongoing campaign.
Director of Photography: Chris Freebird
Lead Producer & Art Direction: Jon Laser
JanSport RETR0 LINE HYPE Video
Line Producer
Our small team split the day between city and nature locations to showcase the versatility of JanSport's new 'Retro Series'. We featured an original vintage JanSport backpack alongside the new collection it inspired. This hype video served as a proof of concept for a larger branded campaign that followed.
Whether you need a producer to guide your project or a team player to assist with your production, Hussey House Creative has you covered. Our Colorado brand photography and commercial video team is ready to bring your next project to life.
Let’s create high-quality content that makes your brand shine.