Jansport Lifestyle photoshoot Spring ‘25
JanSport's Spring 2025 collection features new patterned backpacks, showcased in an urban photo campaign shot across Denver. The campaign, featuring Gen Z models and dancers in vibrant city settings, will be featured on social media and across digital and print platforms.
Producer: Brennan Hussey
Photography: Alejandro Martinez
Wardrobe: Paulina Solski
Creative Direction: Lorien Steele
Art Direction: Jon Laser
Production Assistant: Katie Hiatt